Making History

A new chapter at Historic Commercial Row

ByGene Kansas

Historic Commercial Row

988 Peachtree Street NE
Atlanta, GA 30309

ASSIGNMENT: Landlord Representation

Margaret Mitchell Marsh and John Marsh were newlyweds when they moved into the Crescent Apartments in July 1925. There were many retail shops in the surrounding area, including some wonderful shopping on their own block at Commercial Row, 2 land lots north.

Soon after their marriage, Margaret quit her job with the ‘Atlanta Journal Sunday Magazine’ and she began writing our beloved ‘Gone with the Wind’. At this time, Commercial Row was home to Beasley & McCorkle drugstore and the Great A & P Tea Company grocery store. In 1929, Emile’s Hairdressing Studio took over the space. The hair salon remained through several owners until 1952. The Marshes lived in the apartment at 17 Crescent Avenue until 1931.

Constructed in 1923, Commercial Row was built at a time when retail and residential development were reaching northward of the downtown, and represents both the unique character of Atlanta’s development northward along the city’s main thoroughfare, Peachtree Street, as well as, the establishment of distinct neighborhoods outside the city center in the 1920s.

Ebbs and flows in the neighborhood and a tough economy painted a dull picture of the once vibrant area in the mid 2000’s.

In 2010, the Atlanta History Center sought fit to re-energize the block, add synergy to The Margaret Mitchell House next door, and create income from what had become empty storefronts. Gene Kansas | Commercial Real Estate was hired and the rest is history.

Within 12 months, Historic Commercial Row was bustling once again. Co-Tenants Arden’s Garden, Café Agora, Delta Community Credit Union, and Midtown’s favorite branding firm, Son & Sons, all took up residence and began a new chapter.

“After all, tomorrow is another day.”


Keywords | Landlord Representation
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